Why Big sites run Drupal ?

The website www.govtech.com recently wrote an article on the subject. According to them, more than 150 federal websites are made ​​using open source Drupal technology.
If you still have hesitation about the power of Drupal, I invite you to read the full article” Why big sites run Drupal?”

Sekkei Studio – Drupal Experts

Just in case you forgot, we are expert in Drupal, if you need an awesome greatly designed website please contact us

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Seekei Studio attended the SES (for Search and Social Marketing) conference 2012 in Shanghai, we covered the event and will share with you this quick overview.

SES Shanghai 2012 – Day one

Once in the luxurious Intercontinental Hotel in Shanghai, a commitee host was there to receive us and to give us our badges, precious document that would allows us to attend to two very informative days.

9:00 a.m - Business optimization in a digital world
Mr. Avinash Kaushik, Digital Marketing Evangelist at Google granted us a one hour presentation intitled “Business optimization in a digital world”. During whom he explained how to effectively use a web analytics tools like Google Analytics. Regular readers of Avinash’s blog recognized many of his tips.

He also focused on how to improve user experience; by avoiding vertical scrolling, limiting onpage links, optimizing page speed … I will do a full summary of this presentation later.

10:50 a.m – Creating a commercial strategy

After this presentation, representative of Pepsico, Sephora and Roche Pharmaceuticals tried to introduce us how to “create a commercial digital strategy” by taking as examples their recent strategy in the domain. Nothing memorable in fact, I invite you to visit their respective website for more information.

11:40 a.m - Social Analytics.

Please remember to be always focused on your objectives! Adobe came to introduce us “Adobe Social”. A complete tool to follow the acquisition cycle and  the loyalty cycle, and be able to extract interesting data to proper monitoring its audience.
CIC data approached the subject differently, detailing how it is important to analyze the news events VS new subscribers , retweet etc…

14:30 p.m – Localization issues for international companies in China

Every SEO Manger already know that: in China well indexing a website is very different from other country. Why? Let’s say something like “Great firewall”. Mark Downing from Dell kindly came to the Search and Social Marketing conference to share his own experience in the Chinese market.

First interesting point:

Baidu Spider get lost very easily outside of China. Their Chinese content hosted in the US under content.dell.com/cn/zh became china.dell.com, this time hosted in China.

Secondly:
You remember, I told you about the Great fireWall, this second point is directly related to it. Even if your pagespeed is well optimized, all your JavaScript and other data will be carefully analyzed by the firewall, severely impacting the display speed of your page in the Chinese territory. As the first point, co-host your Chinese content in China.

See this infographics:

15:00 – Social, Location and Mobile (SoLoMo) experience

Point of interest:
- Mobile advertising is still accepted by users
- Especially on iPad and iPhone
- User take the time to read your ad, but the advertising impact is not improved!

David Liu, Founder and CEO of Jiepang came and answer to this question “How to define my mobile advertising campaign?”. You need to ask yourselves this 3 questions:
- Who is my audience?
- Who am I targeting?
- How they will be converted?

Around 2015,  there will be more requests on search engines performed via mobile devices than PC, does your website is already compatible? You can test it with Google Howtogomo website.

16:20 – How social affect Search Engine Optimization

The presentation started with an example: by typing “miserable failure” on Google, the first result is a famous American President. This shows how important it is to take care of your image.
So please be focus on this: Search = Push and Pull information.
- Push:  What I push on the internet, the info I want to share, to improve my words of mouth, ad etc…
- Pull: How I grab my visitors from Search Engine, does my sharing information matches with my targeted visitors?
Just be careful about what you share, and when you share it, try to optimize the visitor experience!

It’s with these words that I will conclude this first day full of information.

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In order to promote the launching of the high quality TV channel TNT in Belgium, TNT realized this short video, directly in the street, I let you enjoy….

Sekkei Studio is growing

As you know, Sekkei Studio is in perpetual growth, therefore the team continues to grow. We recently welcomed Greg, a great web developer and a meatball (生煎) lover. But also Walid, our French Sales & Marketing representative, and basketball fan. And more recently Clement, specialist in Web & Mobile development.

So our current office (694 Huai an Road, Shanghai, China) is a little bit to small now, and this is not ideal for meeting with our dear customers.

Our new address in Shanghai

That is why we plan, since few month now, to move around Jing’An Temple. And it’s done, we found the new Sekkei Studio head quarter.
We will move on April 30th 2012, so we will be ready to welcome you to our new office from May 1st at:

1189, Wuding west Road, near Wuning Road
1189武定西路, (近武宁路)
200041 Shanghai, China

Please update your contact files.

SES Conference in Shanghai, 16 – 18 April 2012

SES (for Search and Social Marketing) is an important event for all online marketers in the world. Indeed, since 13 years, many professionals are moving especially to attend these events that have locations around the world: Toronto, Hong-Kong, San Francisco…

For the second year, the SES conference will take place in Shanghai, in China, the 16 – 18 April 2012.

16th April – On site training

The first day is dedicated to Onsite training Workshops. Participants have to choose between 2 workshops on the morning:

• SEO (Seach Engine Optimization) tools and Techniques
• Social Media Marketing for your  business

Same for the afternoon, 2 different workshops:

• Web analytics essential
• Understanding the sphere of integrated marketing

17th and 18th April – Search and Social Marketing Day

Two full days with important thematic like Creating a commercial digital strategy, Social analytics, Localization issues for international companies in China …
Participants will again have to choose between 2 tracks. So choose them carefully according to your needs.

Sekkei Studio’ team will attends to the event in order to remain at the forefront of current SEO practices.

Information:

- SES Conference website: http://sesconference.com/
- SES Conference Shanghai and Calendar: http://sesconference.com/shanghai/en/
- SES Shanghai 2012: 16 – 18 April

Hi everyone. Maybe some of you are wondering why we have Jesus as a guest star today. The answer it’s pretty simple. Sekkei Studio realized the website of the group PBC China.
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Who is PBC China?

PBC for “Profissionais Brasileiros na China”, for those who do not speak Portuguese, it means “Brazilian Professionals in China”. It’s a group founded in 2011 in Shanghai, formed by Brazilian professionals living in China. The main point of this important Brazilian group is to share information through a web portal.

“PBC is a private association, with no commercial orientation and non-profit. It has organizational, promotional and educational features, with no political or partisan nature or linking to any institution.”

But I’m not Brazilian, can they do something for my business?

Of course they can. As I said, PBC Group is private non-profit association. They will help you regardless of your origin, and provide a real knowledge about business with Brazilian Professionals.

On their brand new website provided by Sekkei Studio, you will find a complete list of Brazilian Professionals in China.

Website: http://www.pbc-china.com

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For the second time, TopGeek oganize the iOS Con China. The conference will take place in Shanghai March 25, 2012.

Find the full schedule here.

This a good news for iPhone and iPad developers in Shanghai, because the team plan to share about new iOS technology and programming technique.

The official website is available at: http://ioscon.org/2012/about

Grand Tasting of Rioja Wines

La Rioja is Spain’s most premium wine region, it’s considered as one of the best wine in the World.

D.O.Ca Rioja (Denominación de Origen Calificada Rioja) is a grouping of Rioja wineries, in order to export the flavors of this great wine around the world.

To introduce themselves to the Chinese market, they decided to organize a “by-invitation-only” event in Shanghai, and in Hong-Kong. You can register for the event here.

Useful information

Hong-Kong events: 13th March 2012
Shanghai events: 15th March 2012
Rioja wine website: www.riojawine.cn
More information about The Grand Tasting of Rioja Wines event here.

This a “daily life in Shanghai” post. We just want to introduce you this new restaurant: Ole Cafe Shanghai

They just opened this week, and guess where ? Just under our feet, same building, 1st floor. This is very good for us because their pizzas are awesome. I let you go on their website if you want to know more about this restaurant, but you really should come and try their foods.

Some useful information about Ole Cafe Shanghai:

• Ala carte: Pizza, Salad, Sandwich, Burger, Pasta, Mexican food, tapas…
• Address: 694 Huai an Road (淮安路694号), Shanghai, China
• Website: http://www.shanghaiolecafe.com
• Order Hotline: 021-62988877
• 7/7, 10.00 am to 10.30 pm

Sekkei Studio created the iPhone application “I am Alive – Companion”

Imagine a town ravaged by a terrible earthquake, and you are now by yourself trying to survive into this post-apocalyptic world…
This is the beginning of the journey offered by Ubisoft Shanghai team in China. “I am Alive” was released March 7, 2012 on Xbox 360 (PS3 version is expected in spring) to the delight of gamers. To support this worldwide release, Ubisoft has contracted our digital agency in Shanghai to realize the iPhone application.

Update: the game is now available on PS3

This application will help you in this post-apocalyptic world and help you to find additional resources…

The application is now available on the App Store here.

List of features:
* Street map of the main game area with exclusive hints from the developers
* List of all resources from the game detailing the level of rarity and effects on health, stamina and stamina capacity
* List of all Achievements and Trophies with check/uncheck tracking feature
* 5 videos including a trailer, a making and the 3 “survivor tapes”
* Over 50 production concept arts, promotional artworks and screenshots
* Never release before O.S.T., including 6 tracks exclusively composed for the app
* Photo mode that let you create your own I Am Alive-themed photos and post them to facebook or email them to friends

We let you enjoy some screenshot from the application.

If you want to know more about Sekkei Studio digital services, please feel free to contact us. You can also have a look to our portfolio.

Application designed by Sekkei Studio
Developed by Red King